The Power of the Word

Is the pen mightier than the sword? We like to think so!

Businesses do what works

77% of businesses marketing directly to a consumer said that they planned to increase their spending and attention to content marketing in 2016 over their previous year’s content marketing. Companies aren’t putting money into something that isn’t getting them concrete, measurable results.

Effectiveness of content

Companies rate e-Newsletters and in-person events as their most effective content marketing tools (67% each), with social media content (66%), videos (59%), online presentations (57%), articles (55%), and blogs (53%) also being rated as highly effective.

Make some sales!

Most content marketers rated sales as their primary measure of effectiveness. Customer loyalty and engagement were also highly rated, with more than 4 out of 5 respondents rating those factors as metrics to help analyze and improve success.

It isn't easy

The number one challenge cited by companies who market directly to the consumer was producing effective and engaging content. 56% of respondents struggle with producing engaging content, and 46% struggle with producing content consistently.

All statistics taken from the 2016 B2C Content Marketing Institute report: 2016 Benchmarks, Budgets, & Trends – North America

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What do you need?

There’s no point in spending money just because you’re supposed to. So what are you looking for from your content marketing or sales copy?

More clients, customers, and sales

86% of B2C companies listed making more sales as their biggest goal with content marketing. Chances are that you wouldn’t mind reaching more potential clients or customers, either.

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To avoid failure

95% of new insurance agents fail within the first five years of starting their career. J. Scott Burke, an Indiana agency President, says, “You need people who want to talk to you.” If you’re not getting the leads, you’re destined for failure.

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More referrals

Customers obtained through referrals are both more loyal and more valuable than other customers. Don’t believe me? Believe Harvard Business Review. A three-year study of a large German bank found that referred customers were 18% more likely to stay with the bank and they generated 16% more profit.

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New patients, clients, and customers

A study of more than 200 American chiropractors revealed that 96% of them were looking for new patients. New patients often provide a greater infusion of cash than existing or “regular” patients.

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More time

For a professional writer, a single blog post in a traditional industry can take 1-2 hours to research, write, proofread, edit, and present. In a heavily regulated industry, that time can be doubled or tripled. If you’re not hiring a writer, you or one of your staff members is tasked with all that work, and it will usually take twice as long as it would take a professional writer.

Less stress

Brands that create 15 new blog posts each month average 1,200 new leads per month. That’s 15-30 hours each week that you or a staff member would need to focus on a blog. Why not farm it out so you can focus on what you’re best at?

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