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Marketing 101: Choosing the Right Campaign

Main Presentation Choosing a marketing campaign from Holly Antle Notes and Transcript HOW TO MARKET YOUR BUSINESS How to market your business. Marketing 101: Choosing a marketing campaign. This presentation was designed and created by Holly Antle, a copywriter who specializes in writing for heavily regulated industries. For more information, visit www.hollyantle.com. Copy to keep […]

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Content Marketing, part 1

This is part one of a three-part series on understanding content marketing. Additional parts will be posted shortly. What is Content Marketing? Content marketing is a method of marketing your business or product using content that’s produced and published on the Internet. What is content? There are many different types of content available on the […]

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Lawyer Marketing & the Ambulance Chaser Rule

The graduating lawyers of 2013 were studied by the American Bar Association nine months after their graduation. 11.2% of those graduates were unemployed, and 31.8% were employed in a job that was either part-time, short-term, or did not require passage of the Bar. This means that only 57% of graduating lawyers found a position that was […]

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Seeing the Forest – Customer Seduction

When it comes to marketing, a lot of experts can’t see the forest for the trees. They’ll promise you increased SEO ranking, more email opens, more web traffic, or another useless metric that you don’t care about and barely understand. If you’re like most business owners, what you really care about is sales and profit. […]

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Financial Adviser Misconduct

Just as we trust our doctors to keep our bodies healthy, many of us turn to financial advisers and brokers to keep our financial bodies healthy. But recent research reveals that misconduct is epidemic among financial advisers. About 1 out of every 13 financial advisers has committed some type of “misconduct” in their career, and […]

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Can you get in trouble for what your customer says about you?

Henry Baskerville, an attorney with Armstrong Teasdale, LLP, warns that 2016 may bring increased government scrutiny of digital advertising and marketing, particularly in areas like social media and customer testimonials. Customer Endorsements: Why should you care? I’ll let the Federal Trade Commission explain this one in their Endorsement Guide: “If an endorser is acting on […]

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“Natural” Products on the Defensive

Natural Organic Non-toxic Healthy When can you use words like these to advertise your product, and when does it cross the line? This is the issue behind a class-action lawsuit against the Honest Company. At issue is whether claims like “natural”, “non-toxic”, “plant-based”, and “no harsh chemicals” violate New York statutes against deceptive or misleading […]

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Jargon, cliches, and corporate-speak

If Weird Al Said It, You Shouldn’t! In one of my professional copywriting forums, someone posted a link to this video, which I’ve forgotten about but always loved: As a general rule of thumb, if Weird Al Yankovic mentioned your phrase in his parody on business communication, you should keep it out of your own […]

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Seven Deadly Sins of Twitter

  The Seven Deadly Sins of Twitter In my previous post, I talked about how to add LOTS of new followers to your Twitter account. I briefly touched on a few things that you need to avoid to create an authentic, meaningful strategy on Twitter, but in this post, I want to talk about the […]

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